Product strategy that actually gets built.

Having built software and led products myself, I can translate what a SaaS company wants to achieve into work a team can actually deliver. Below are two products where I did exactly that, from idea to working version.

Peter van Renterghem

Product lead for SaaS companies · 15+ years in product, data and engineering

Own work

Teguro homepage with a map of care locations in the Netherlands

Healthcare real estate · SaaS platform

From data to real estate decision

A healthcare real estate expert saw how much research goes into a single property decision at a care organisation. Together we turned his idea into a platform.

The choice that mattered: every value carries its source and reference date, so a board member can verify every figure.

Now: more than 2,400 care locations on the map, with care demand projected to 2050.

View Teguro

Market Inspirator homepage with an input field for a website

Market analysis · for SMEs

Direction first, then build

Companies without a marketing team want to grow, but don't know where to focus first. The Inspirator reads the market and proposes a direction.

The choice that mattered: real search and market data instead of generic AI copy. The tool speeds things up, the entrepreneur decides.

Now: enter a website and you have a first analysis within a minute.

Try the Inspirator

What I do

The bridge between business and technology

In many SaaS companies, management and development speak different languages. One thinks in customers, revenue and deadlines, the other in architecture, risk and technical debt. A lot gets lost in between.

I have sat on both sides: writing code as an engineer, and deciding on strategy and pricing as a managing director. That lets me translate a business goal into what a team needs to build tomorrow, and explain a technical choice in terms of what it delivers for the customer.

Wave

Change. Which is what IT pretty much always brings.

Zen

In a controlled way. Together: controlled change.

Available for SaaS companies

Interim or per assignment, in one of these roles.

Product management

As a senior product manager in a team looking for direction and pace.

Product leadership

As Head of Product or CPO: strategy, team design and making product people stronger.

Strategy and AI

A scoped assignment, such as recalibrating a product strategy or bringing AI into the product.